Comments on: How to explain SEO copywriting to clients http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Tue, 18 Jun 2013 13:23:37 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Heather http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/#comment-41847 Heather Tue, 11 Jan 2011 18:53:39 +0000 http://www.seocopywriting.com/?p=5205#comment-41847 @Ken..yum. Sounds great. I’ll be looking for the cuppa. :)

]]> By: Ken Jansen http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/#comment-41840 Ken Jansen Tue, 11 Jan 2011 16:39:15 +0000 http://www.seocopywriting.com/?p=5205#comment-41840 Ok, thank you Heather. I will get those removed. I appreciate your help. :) Warm cup of Sumatra coming your way. :)

]]> By: Heather http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/#comment-41838 Heather Tue, 11 Jan 2011 16:07:14 +0000 http://www.seocopywriting.com/?p=5205#comment-41838 Hello!

Great question! Something to consider is that Google will automatically correct misspellings – so people who type in “realator” should receive results for “Realtor” (you can check this for yourself and see – Google should flag the misspelling and say, “Showing results for [correct spelling].” So, you may not need the misspellings in the footer (which is good news – IMO, I’d see a misspelling and think “hack.” :) )

Does this help? Thanks so much! :)

]]> By: Ken Jansen http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/#comment-41830 Ken Jansen Tue, 11 Jan 2011 13:14:11 +0000 http://www.seocopywriting.com/?p=5205#comment-41830 Hi Heather,

I have a question on misspellings. I would not intentionally include a misspelling in my body copy. I change any typos when I find them. However, I do have some misspellings on my footer, on purpose, to get those folks who type in say realator instead of realtor, or meriam instead of merriam.

So my question is, does intentionally including misspelled words on a footer, just the footer, make me look like a ‘hack’? My intention was to be helpful by guiding typo searches to the correct page(s)they were looking for. Now after reading this article, I am second guessing this practice, if the small bit of intended helpfulness might be perceived as hacky sneakiness – which is the exact opposite of what I want.

What would you suggest?

]]> By: Heather http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/#comment-40335 Heather Tue, 14 Dec 2010 15:55:06 +0000 http://www.seocopywriting.com/?p=5205#comment-40335 @Pamela, you are so welcome! Having a PDF (or some sort of reference material) is a great way to answer questions even before they come up. And hey, if nothing else, your clients have a handy leave-behind reference that you created – and they’ll know to contact you the next time they need SEO copy help! :)

]]> By: Pamela Jones http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/how-to-explain-seo-copywriting-to-clients/#comment-40332 Pamela Jones Tue, 14 Dec 2010 15:38:26 +0000 http://www.seocopywriting.com/?p=5205#comment-40332 This was a wonderful post, Heather. I especially liked the idea about the PDF book. I definitely must create one to email to clients or post on my website so they can have a better understanding of SEO copywriting. Thanks for giving us this tip.

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