It’s true that folks are often confused. I know that I’ve chatted with people who would say, “Oh, I already do that – I submit my blog posts to X Y and Z.” In their heads, “repurposing” meant “duplicate.”

Writers have been repurposing content for ages. You’d write an article, rewrite it slightly, and then sell it to another publication. If you wanted to maximize your income, that was the best way to do it. It’s the same in the online world (although, sadly, we aren’t getting paid for sending out a tweet based on something we already wrote!)

I think too many people get confused about the difference between creating duplicate copy and repurposing content.

Taking slices (or even concepts) from other projects you have written can help immensely when it comes to filling the copywriting void.

Thanks for the reminder and tips.