I love your perspective – thanks so much! This is a great line: “the only real differences are in how you sell yourself and your price ceiling.”

Thanks for commenting!

The big difference is when it comes to selling your copywriting service! What you’re selling dictates the level of sophistication of your service and what you can charge for it.

To a client’s perception, one is a mechanic and the other an artist. Copywriting elicits a “Thanks, great job” while a Content Strategy elicits a “wow, how do you do that?” The only real differences are in how you sell yourself and your price ceiling.

It may be a gross oversimplification, but think of it like this: charge twice as much and sell to half as many as an artist or charge half as much and sell to twice as many as a mechanic.

Thanks for your comment. What’s interesting is that “back in the day,” top-notch copywriters did *everything* around the content strategy – they just didn’t call themselves a “content strategist.” I’m curious if other “old school” copywriters agree with Bob Bly (there’s no such thing as a content strategist.) Or, if they would agree that content strategy is a different animal…

It’s no longer as much about keyword density and anchor text, as it is about relevance and engagement

In my opinion, the difference between an SEO copywriter and a content strategist are in their roles. Sure, a full service content strategist may offer copywriting services, or a full service copywriter may offer strategy services, but strategy and execution are two separate things.

In my experience, it’s taken a content strategist to really get to know the client’s business up-front, set multi-channel strategies that align with that business, and then manage writers, designers, developers, and coordinate with marketers to execute on that strategy.