Comments on: Are you ignoring the obvious?

By: Heather

Heather — Wed, 10 Nov 2010 16:24:42 +0000

@Rahman – EXACTLY! Sometimes, we spend so much time trying to figure out “what’s wrong” that we forget to ask, “What worked in the past?” Congratulations on figuring out what “obvious” strategy you were ignoring. That’s not always easy to do!

Great to “meet” you! Thanks for your comment!

By: Rahman Mehraby

Rahman Mehraby — Wed, 10 Nov 2010 09:50:19 +0000

This is very right. I’ve recently noticed that certain phone calls from abroad are stopped. I’m happy promoting my travel business using facebook, but those calls are not made anymore. After a bit of contemplation, I realized that I’d stopped publishing press releases! Why? For no good reason!

Now, I’m working on it again to see if the desired contacts are made again. The point is certain online marketing methods are working better for some online businesses than others. We should keep doing them and look for other ways too.

By: Heather

Heather — Wed, 13 Oct 2010 14:42:22 +0000

You’re right! It’s funny how we can complicate things when the (easy) answer is staring right at us!

By: Heather

Heather — Wed, 13 Oct 2010 14:40:46 +0000

I’m surprised…and not surprised. It’s easy to get into a rut and forget about other forms of marketing. To this guy’s credit, he immediately jumped on the opportunity and started researching options. I’m excited to see what it does for his bottom line!

By: Victoria Blount

Victoria Blount — Wed, 13 Oct 2010 08:55:15 +0000

Sometimes the simple option is the best.When it comes to marketing strategies then we tend to over complicate the situation unnecessarily, harvesting email address in order to do a mail drop is a great way to target customers.

By: Moosa Hemani

Moosa Hemani — Wed, 13 Oct 2010 06:39:08 +0000

Well m petty shocked and the reason is he didnt come up with some thing very simple… I mean if you have tons of subscribers and you are not going though the email marketing that’s very true that you are throughing lot of money out of the window every month.

Over all the article was helpful and obviously interesting in reading!!

By: Amy C. Teeple

Amy C. Teeple — Tue, 12 Oct 2010 18:05:49 +0000

There have been times where I felt like I was spinning my wheels. You are right – sometimes the simplest solution is staring you in the face. It makes me think of what my mom said often when I was looking for something as a kid, “If it was a snake it would have bitten you.”

Sometimes you just need to take a step back. Too many times we think we know the best plan of action and we (accidentally) put our blinders on. If you are too close, you could probably benefit from someone else looking at your project and saying, “Hey, why don’t you try this.” Usually that statement is followed by something that seems so obvious that you cannot believe you didn’t think of it yourself.

I am looking forward to PubCon this year and getting inspired.