Comments on: Your B2B site doesn’t need more freakin’ words

By: Heather

Heather — Fri, 28 Sep 2012 00:22:30 +0000

Thank you, my friend. I’m glad that you enjoyed the post. It was incredibly fun to write.

By: Matthew Newnham

Matthew Newnham — Thu, 27 Sep 2012 17:49:06 +0000

Bloody awesome post, Heather – thank you!

We need more “fresh air” like this. As a fellow writer-marketer, I salute your call to action. We’ve got too many people out there trying to push ninja mind-bending / blackhat or just downright stupid stuff.

Common sense tells us that this word count content by the ton strategy is silly. Who the hell reads that stuff? And Google isn’t stupid; people can only game the system for so long.

And priorities rule, as you say: if the offer is crap, it needs to be fixed [copy can only do so much]. Bad positioning? Needs to be fixed. Bad sales copy? Ditto. Good on ya for pulling back the curtain on this game. Encore!

By: Heather

Heather — Thu, 27 Sep 2012 17:00:44 +0000

VERY cool! I’m glad that my post inspired you to create your own rant-flled post I’ll definitely check it out.

By: Heather

Heather — Thu, 27 Sep 2012 16:50:13 +0000

@Shelly – Love it and forward away! Let me know what the client says…here’s hoping that he/she realizes that quality DOES matter over quantity!

By: Chuck

Chuck — Thu, 27 Sep 2012 14:13:32 +0000

Great rant Heather… my business partner Jason commented above and we’ve been ranting ever since. In fact he just wrote a blog expanding our thoughts, which I’ve linked to here:

http://www.digitalc4.com/seo/is-google-really-being-fair.html

Thanks again for the great post!

By: Shelly Fagin

Shelly Fagin — Thu, 27 Sep 2012 13:16:49 +0000

Dead on! I am actually forwarding your article to my new client right now. The one who insisted that I provide them with three 500 word blog posts per week. Seriously? Quality over quantity people.

By: Nick Stamoulis

Nick Stamoulis — Wed, 26 Sep 2012 13:17:53 +0000

When writing SEO content your best bet is to actually not think about the search engines at all. Think about what your target audience wants to read. Write for them and the content will get shared naturally, which will improve rank and generate traffic.

By: Walt Goshert

Walt Goshert — Tue, 25 Sep 2012 13:44:00 +0000

Thanks Heather… great rant.

My personal pet peeve is with clients who demand a certain keyword density without any call to action or strategic purpose for the content.

Here’s Matt Cutts on keyword density:

http://www.webpronews.com/matt-cutts-talks-keyword-density-2011-12

As the article says: Don’t annoy readers. (that tends to hurt sales)

By: Cory Jaccino

Cory Jaccino — Fri, 21 Sep 2012 04:50:34 +0000

Heather,

Did you say Starbucks has an almond-milk latte? Whoa! This whole time I’ve been adding soy.

I am learning so much from you! This ranks right up there with the free birthday ice creams from Baskin Robbins when I was a kid.

Made my day. Thank you!

Cory

By: Aaron Hemmelgarn

Aaron Hemmelgarn — Fri, 21 Sep 2012 02:35:06 +0000

and there it is, the entire article and all the comments summed up in the very last sentence.

“You just need to know why you’re writing the content before you start writing.”

Touche..!