Comments on: How to find your content marketing focus http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 09 Feb 2012 18:23:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Heather http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-32339 Heather Mon, 21 Jun 2010 03:58:48 +0000 http://www.seocopywriting.com/?p=2296#comment-32339 Thanks, Dave, for your comment. I'm glad you enjoyed the post! The operable word is "quality" when it comes to content. I've seen so many companies (big brand and small) try to game the engines by creating hundreds of pages of sub-par content. And - oh - have I heard horror stories from folks going through the SEO Copywriting Certification training. My favorite, "I don't care what the writing sounds like. Just make sure you repeat the keyword." Ahhhhh! Copywriters are worth their weight in gold, period. Not only can they help with search positions, they can also help with *conversions.* I've seen companies with so-so conversion rates sell a tremendous amount more - just from a simple page rewrite. SEO content development is powerful stuff - and yes, copywriters and other content professionals (as well as their clients) should reap the rewards. :) Thanks, Dave, for your comment. I’m glad you enjoyed the post!

The operable word is “quality” when it comes to content. I’ve seen so many companies (big brand and small) try to game the engines by creating hundreds of pages of sub-par content. And – oh – have I heard horror stories from folks going through the SEO Copywriting Certification training. My favorite, “I don’t care what the writing sounds like. Just make sure you repeat the keyword.” Ahhhhh!

Copywriters are worth their weight in gold, period. Not only can they help with search positions, they can also help with *conversions.* I’ve seen companies with so-so conversion rates sell a tremendous amount more – just from a simple page rewrite. SEO content development is powerful stuff – and yes, copywriters and other content professionals (as well as their clients) should reap the rewards. :)

]]> By: Dave Davis http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-32337 Dave Davis Mon, 21 Jun 2010 02:59:07 +0000 http://www.seocopywriting.com/?p=2296#comment-32337 Heather, an absolutely fantastic and timely article. Well articulated. I couldn't agree more. Search engines are doing the right thing, they are giving a little more attention to quality content that's not necessarily quality "based on it's parent" (in the form of an authoritative domain). I think professional copywriters and writers who are experts in their field or who put in the effort to become such will reap the rewards over the coming months and years. Heather, an absolutely fantastic and timely article. Well articulated.

I couldn’t agree more. Search engines are doing the right thing, they are giving a little more attention to quality content that’s not necessarily quality “based on it’s parent” (in the form of an authoritative domain).

I think professional copywriters and writers who are experts in their field or who put in the effort to become such will reap the rewards over the coming months and years.

]]> By: Heather http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-31939 Heather Mon, 07 Jun 2010 14:44:12 +0000 http://www.seocopywriting.com/?p=2296#comment-31939 Yes! Google, granted, can drive a LOT of business...but relying on just one marketing channel can put your business at risk. Better to mix it up. :) Yes! Google, granted, can drive a LOT of business…but relying on just one marketing channel can put your business at risk. Better to mix it up. :)

]]> By: Liz W. http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-31919 Liz W. Sun, 06 Jun 2010 15:54:30 +0000 http://www.seocopywriting.com/?p=2296#comment-31919 I guess you're right, don't rely entirely on Google as there are other useful social media sites out there. I guess you’re right, don’t rely entirely on Google as there are other useful social media sites out there.

]]> By: Helpful and Interesting Links Around the Blogosphere – June 4, 2010 | Passwater Media http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-31858 Helpful and Interesting Links Around the Blogosphere – June 4, 2010 | Passwater Media Fri, 04 Jun 2010 12:36:15 +0000 http://www.seocopywriting.com/?p=2296#comment-31858 [...] how to find your content marketing focus – seocopywriting.com [...] [...] how to find your content marketing focus – seocopywriting.com [...]

]]> By: New Internet Marketing Strategies For 2010 | All Free Content http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-31843 New Internet Marketing Strategies For 2010 | All Free Content Fri, 04 Jun 2010 07:18:31 +0000 http://www.seocopywriting.com/?p=2296#comment-31843 [...] SEO Copywriting | How to find your content marketing focus [...] [...] SEO Copywriting | How to find your content marketing focus [...]

]]> By: Laura Crest http://www.seocopywriting.com/in-house-seo-copywriting/how-to-find-your-content-marketing-focus/#comment-31829 Laura Crest Fri, 04 Jun 2010 01:20:06 +0000 http://www.seocopywriting.com/?p=2296#comment-31829 "Ab Fab," Heather, and thank you for the hard work and research you put into this piece. I do have "issues" such as you described, with more than one client. Yes, they do throw dung against the wall and hope it sticks, and yes, they are mousey about sales copy! Then they want a glorious press release to announce this sad thing... Think I'll just .pdf this post and attach it to my next email to these...people..that drive me batty! Now get some rest! “Ab Fab,” Heather, and thank you for the hard work and research you put into this piece. I do have “issues” such as you described, with more than one client. Yes, they do throw dung against the wall and hope it sticks, and yes, they are mousey about sales copy! Then they want a glorious press release to announce this sad thing…

Think I’ll just .pdf this post and attach it to my next email to these…people..that drive me batty!

Now get some rest!

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