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	<title>Comments on: Is your SEO copy crap? 8 ways to tell</title>
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	<link>http://www.seocopywriting.com/in-house-seo-copywriting/is-your-seo-copy-crap-8-ways-to-tell/</link>
	<description>Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers.</description>
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		<title>By: Deb Ward</title>
		<link>http://www.seocopywriting.com/in-house-seo-copywriting/is-your-seo-copy-crap-8-ways-to-tell/#comment-211001</link>
		<dc:creator>Deb Ward</dc:creator>
		<pubDate>Sat, 04 May 2013 21:49:26 +0000</pubDate>
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		<description><![CDATA[Many companies spend a lot of time writing about all the features they offer....  As you mentioned, lots of &quot; we and our statements.&quot;  Copy should focus on the visitor&#039;s needs and how they can be solved.  

Ask yourself to finish that &quot;feature&quot; statement by answering the question: &quot;and that means.....&quot; So we can get to the benefit. And that&#039;s what we ultimately should write about.]]></description>
		<content:encoded><![CDATA[<p>Many companies spend a lot of time writing about all the features they offer&#8230;.  As you mentioned, lots of &#8221; we and our statements.&#8221;  Copy should focus on the visitor&#8217;s needs and how they can be solved.  </p>
<p>Ask yourself to finish that &#8220;feature&#8221; statement by answering the question: &#8220;and that means&#8230;..&#8221; So we can get to the benefit. And that&#8217;s what we ultimately should write about.</p>
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		<title>By: Nick Stamoulis</title>
		<link>http://www.seocopywriting.com/in-house-seo-copywriting/is-your-seo-copy-crap-8-ways-to-tell/#comment-47325</link>
		<dc:creator>Nick Stamoulis</dc:creator>
		<pubDate>Fri, 16 Dec 2011 15:42:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.seocopywriting.com/?p=9620#comment-47325</guid>
		<description><![CDATA[The amount of poorly written content on the web is amazing.  It&#039;s often one of the main reasons that a website isn&#039;t converting the way that it should.  SEO is important, but implementing too many keywords will turn off target audience members, and they are the ones that ultimately determine your success.]]></description>
		<content:encoded><![CDATA[<p>The amount of poorly written content on the web is amazing.  It&#8217;s often one of the main reasons that a website isn&#8217;t converting the way that it should.  SEO is important, but implementing too many keywords will turn off target audience members, and they are the ones that ultimately determine your success.</p>
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