Comments on: Just hire a content marketing strategist, already!

By: How to find your content marketing focus | SEO Copywriting

How to find your content marketing focus | SEO Copywriting — Fri, 25 Feb 2011 19:01:49 +0000

[...] – depending on how deep you want your consultant to dig. Heck, you could even consult with a content marketing strategist for a few hours and figure out your options. Plus, the strategist could give you a “sneak [...]

By: Tod Hirsch

Tod Hirsch — Sat, 05 Feb 2011 05:49:41 +0000

I think it’s more that just a content strategist.

You need someone who can sell the concept to C-levels and then push through the program to fruition. Companies need management consultant types who are smart, good communicators and who can play the corporate game when inertia rules.

InboundMarketing.com has a great take on what kind of people you need to hire 1) Digital Citizens 2)Analytical Chops 3) Reach on the Web 4) Content Creators/Curators

Not many of those around! Let me know if you find some!

By: SEO Copywriting | Baby-step your way into a SEO content development campaign

Wed, 25 Aug 2010 23:19:04 +0000

[...] brand your businesses – then write your butt off.Â Be smart about it – you may want to hire a content marketing strategist to teach you the ropes and set strategy. Or get train your team in SEO copywriting best practices. [...]

By: Heather

Heather — Thu, 01 Jul 2010 23:40:11 +0000

Gina-

Thanks a great question – and it totally goes back to your keyword strategy (and the need for a content specialist!).

Having different “how to” or informative articles is a GOOD thing – it helps folks who are looking for that kind of information. And if you choose the right keyphrases, the search engines will “know” what the article is about and position the page for a relevant query.

Are you working with a site-wide keyphrase strategy now? How are you choosing keyphrases?

By: Gina

Gina — Thu, 01 Jul 2010 19:50:53 +0000

This topic confuses me. I writer articles for a home improvement site. Should I assume that if I write one article about carpet and another article about landscaping that the search engine will understand these are somehow related with “home,” or should I worry that the differing themes will seem to the search engine like too many unrelated keywords?

By: Heather

Heather — Thu, 20 May 2010 14:35:11 +0000

Exactly! Companies deserve to get good, solid, spam-free advice – whether they’re paying $200 a month, $2,000 a month, or 20K. Thanks for your comment!

By: Jessica Bosari

Jessica Bosari — Thu, 20 May 2010 12:35:51 +0000

I think the budget speaks to Heather hitting this nail on the head. If the agency is getting $20K a month, it better be giving advice that will put this website out in the forefront of its field. 80 articles on one keyword is not going to do that. That kind of advice belongs on a shoestring seo budget.

By: SEO Copywriting | Think CIAO for B2B SEO copywriting

SEO Copywriting | Think CIAO for B2B SEO copywriting — Tue, 06 Apr 2010 17:11:26 +0000

[...] Heather commented on Just hire a content marketing strategist, already! [...]

By: Heather

Heather — Thu, 01 Apr 2010 00:13:48 +0000

Exactly! I think that many companies are finally (finally) starting to realize that quality content is what sells – not keyphrase stuffing. I was speaking to an audience in Santa Clara last month, and there were a lot of questions about what to look for in a quality copywriter and how much they should be paid. That’s much different than last year when it was all about “Can I pay $10 for a quality 1,000 word article.”

By: Brian V. Hunt

Brian V. Hunt — Wed, 31 Mar 2010 23:22:45 +0000

The good news is that as search evolves, we writers have good ammunition for helping clients understand why windshield papering (or the Internet equivalent) is not helping them.

It’s so interesting that no matter how far down the road of commerce we get, people still thing there’s something for nothing. You can stuff keywords all the day long but if you don’t have content of value, visitors are not coming back.

Thanks, Heather.