The SEO content writers’ manifesto
I am more than “just a writer.”
I am a profit driver. A matchmaker. A storyteller.
A content marketing dream-fulfiller.
My SEO writing helps companies reach more people, do more good and make more money.
It doesn’t matter if I’m writing about industrial machinery, hotels or software.
Or if I’m blogging, tweeting or writing sales pages.
I entice my readers. I entertain them. And I empower them to make a buying decision.
I know that I have a responsibility to learn more, write more, research more.
The more I learn, the more my writing can touch one more person. Drive one more sale. Do more good.
Sitting on my laurels and refusing to expand my knowledge goes against everything I am.
I take classes. I read books. I study and network with other writers.
Sometimes, I’m even a copywriting rebel – because “following the rules” may not make sense 100% of the time.
I’m not afraid of Google.
I embrace new social networks, new algorithmic updates and new online opportunities.
Because I know I can master anything new that’s thrown my way.
And I know good writing never goes out of style.
I know my writing ability is a gift and I treat it like the precious thing it is.
When I feel burned out or blasé, I know taking a break will restore my focus and heighten my abilities.
This helps me write commanding SEO content that stands out, gets shared and boosts conversion rates.
I take care of myself physically and mentally.
And my writing inspires people to take action, calms peoples’ fears and gives them hope.
That’s pretty powerful.
Over the years, I will drive thousands (maybe millions) in profit for my clients.
I will change lives.
I will provide hope.
I will succeed.
I am an SEO content writer.
And I love what I do.
UPDATE: My designer, Erin Kistner, transformed this post into a beautiful graphic. Please feel free to share it. I’ll also have a downloadable PDF soon!
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