I’m the owner of PsychoTactics, and I specialize in helping people understand why customers buy (and why they don’t!).
15+ years ago, fresh out of college with a degree in accounting (of all things) I joined an advertising agency called Leo Burnett.
There I *met* a man who had spent his lifetime in the hard trenches of communication and advertising. Few people have made more of an impression on me than the spirit of Leo Burnett himself. His determination (in the middle of the Great Depression) and his integrity shone through even though he’d been dead for many years. This opportunity of working with one of the best advertising agencies in the world took me on the heady road of copywriting, writing TV commercials (and learning how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.
I read about 100 books or more a year, and listen extensively to audio tapes on learning while in the car (learned this from James C. Collins, Author of ‘Good to Great’ and from sales maestro, Brian Tracy). The knowledge contained in those audio tapes and books, when meshed with my own, helps me to give readers, workshop participants and clients a unique perspective on business.