SEO copywriting is dead. Long live SEO content marketing
I’ve been reading the latest “Is SEO copywriting dead” debate by Glenn Murray and Brian Clark. Considering that I’ve been talking about SEO copywriting for over 11 years - and I’m considered by some as the pioneer of SEO copywriting - reading the headline “SEO copywriting is dead” is a little like hearing that your baby is ugly. My first response was not just “No,” but “Hell no” - SEO copywriting is alive and well.
But then I got to thinking. You know what? I’m going to agree with them. Maybe, as it’s currently defined, SEO copywriting should be dead. And here’s why.
Read it all! “SEO copywriting is dead. Long live SEO content marketing”
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Ten common dumbass SEO copywriting mistakes
It’s sad to see people set themselves up for SEO copywriting failure.
Every day, I talk to folks who literally hobble their own success. It’s not that they don’t have the resources for a robust SEO copywriting campaign - heck, sometimes, they’re swimming in budget. Where they get stuck is that they’re making the same dumbass SEO copywriting mistakes over and over…
…yet expecting different results.
If this sounds like you, please, please, consider this a wake-up call. It is possible to do lots of cool things with your content - capture leads, encourage downloads and even make sales.
But the first step is admitting you have a problem. Once you do, you can pinpoint the dumbass mistake you’re making and see some positive changes. For once.
Here’s ten things to watch.
Read it all! “Ten common dumbass SEO copywriting mistakes”
Ten stupid things catalog marketers do to mess up their sites
Catalog marketers - wake up! It’s time to “get” SEO copywriting -or run the risk of having a poorly-performing site and subpar search visibility.
Last week, I enjoyed the honor of speaking at the Direct Marketing Association’s ACCM conference. And it was an excellent reality check for me. Although I’ve been talking about SEO copywriting for over 10 years, there are many catalog marketers who just don’t “get it.” Here’s 10 of the most stupid thing that catalog marketers do to mess up their site.
Read it all! “Ten stupid things catalog marketers do to mess up their sites”
Case study: How SEO copywriting helped one small business owner stretch his marketing dollars
When Dan Walton, co-owner of the Portland, OR based Pilates studio Studio Blue launched his Website in 2007, he faced a frustrating problem.
“I Googled “Portland Pilates” and my site didn’t come up,” said Walton. “Other studios were showing up in the top ten results.”
Walton – who isn’t a computer geek and didn’t know anything about search engines – decided to take matters into his own hands. The Pilates instructor learned about search engine optimization (SEO), took a SEO copywriting training course, and learned how to write copy that gets better search engine rankings. Now, Walton’s site appears in the top 10 of Google for keyword searches like “Portland OR Pilates” and “Pilates mat classes” – and he estimates getting at least five new clients a week from his Website.
Read it all! “Case study: How SEO copywriting helped one small business owner stretch his marketing dollars”
Searching for catalog marketer SEO pain points
Are you a catalog marketer completely stymied by SEO copywriting (or SEO in general?)
I need your help…
Read it all! “Searching for catalog marketer SEO pain points”