Our Guest Instructors
McGraw-Hill calls Bob Bly "America's top copywriter," and he was the AWAI 2007 Copywriter of the Year. His copywriting clients include such publishers as Kiplinger, Boardroom, Phillips, Agora, KCI, Nightingale-Conant, and Medical Economics. He has written more than 80 books including The Copywriter's Handbook (Henry Holt & Inc.) and the best-selling Persuasive Presentations for Business (Entrepreneur Press). For his online publishing business, CTC Publishing, Bob mails more than 12.5 million e-mails a year. His main web site is www.bly.com.
Author of "Writing Irresistible Copy For Nutritional Supplements", and owner of Healthy Marketing Ideas Sarah Clachar specializes in natural health copywriting, both B2B and B2C. When she's not churning out copy, she can usually be found working on her small farm or charging down mountain bike trails around northern New England with her husband and two children.
She created Your Healthy Home Biz after realizing how much her healthy living contributed to building her home business successfully. And how much other home business owners needed guidance along these lines. At Your Healthy Home Biz, Sarah combines her expertise as a health educator and writer with her hands-on experience building a home business. She provides tips, tactics, strategies and inspiration for other home business owners who want to run their business without running themselves into the ground..
I'm the owner of PsychoTactics, and I specialize in helping people understand why customers buy (and why they don't!).
15+ years ago, fresh out of college with a degree in accounting (of all things) I joined an advertising agency called Leo Burnett.
There I *met* a man who had spent his lifetime in the hard trenches of communication and advertising. Few people have made more of an impression on me than the spirit of Leo Burnett himself. His determination (in the middle of the Great Depression) and his integrity shone through even though he'd been dead for many years. This opportunity of working with one of the best advertising agencies in the world took me on the heady road of copywriting, writing TV commercials (and learning how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.
I read about 100 books or more a year, and listen extensively to audio tapes on learning while in the car (learned this from James C. Collins, Author of 'Good to Great' and from sales maestro, Brian Tracy). The knowledge contained in those audio tapes and books, when meshed with my own, helps me to give readers, workshop participants and clients a unique perspective on business.
Joe Dolson is the president of Accessible Web Design, a web design company providing accessibility consulting, custom web software, and web development. Joe is an active writer on the conjunctions between web accessibility and SEO, and has published numerous articles on those subjects in Practical eCommerce magazine.
Bob Ellis practices in the areas of international and domestic commercial transactions, internet and technology law, search marketing law, business and corporate law, intellectual property law, estate planning, asset protection, and complex litigation. He is a frequent speaker on topics related to the Internet, digital technology law, international private law, privacy law, and legal ethics.
Bob is a contributing author to Internet and Online Law (Law Journal Press 2011), and the author of numerous articles and op-ed pieces regarding legal topics. He has twice testified before Congress on information law topics. He has served as chair of the Ohio State Bar Association’s International Law Committee, as chair of its OSBA's Digital Technology Law Committee, and as a member of the OSBA's Ad Hoc Committee on Multijurisdictional Pratice. He is fluent in German and Russian.
Bob holds a B.A. from Ohio State and a J.D. from the Antioch School of Law. He was a Fulbright Scholar, and later a DAAD Scholar, for legal studies in Germany. He served in the U.S. Army for three years, doing intelligence work. He is a member of the American Bar Association, the Ohio State Bar Association, the Columbus Bar Association, and the International Trademark Association.
Pam Foster, one of the first SuccessWorks Certified SEO Copywriters, is the founder of PetCopywriter.com and ContentClear Marketing (ContentClear.com). Her marketing communications career includes staff positions at L.L. Bean, the American Cancer Society, Blue Cross and Blue Shield, IDEXX Laboratories, and several other companies. After 25 years of corporate life, Pam became a full-time freelance web-SEO copywriter and consultant in 2006. She established the ContentClear Marketing Method for Web Content That Works, and has written 3 AWAI training programs focused on working successfully with clients. More recently, Pam turned her focus to the pet industry and is thriving as a result. Search for "pet copywriter," "pet web content" and "pet seo" in Google to find her website. She is a frequent speaker/trainer at AWAI's Web Copy Intensive conferences.
Denny Graham is the Founder, President and CEO of FI Strategies, LLC. Though he has an amazing background in financial services and sales – both as a practitioner and consultant - his real strength is the ability to facilitate, listen and propose practical solutions. He applies a unique combination of experience, interpersonal skills and sense of humor to craft a solution for each client. His background includes many years of actual experience in senior positions with both financial institutions and consulting companies. He’s worked with over 200 companies to help them improve their sales results.
Graeme McLaughlin is a search engine marketing professional with expertise in Paid (PPC) & Organic (SEO) campaign implementation, development and optimization. He focuses on using analytics and conversion optimization to deliver effective Cost Per Acquisition.
Graeme is experienced in marketing products & services using new media and social media marketing.
He has spoken at the following events about Conversion Optimization, Persuasion Architecture & SEO Copywriting.
- SMX New York 2010
- eMetrics Toronto 2010
- Search Engine Strategies 2009
- Direct Marketers Association 2008
Organic Search Engine Optimization, Paid Search (PPC), Conversion Optimization, Analytics Implementation, Social media strategy.
Google Certified Adwords Specialist, Yahoo! Search Ambassador
Art Remnet loves “The Why” of things. He digs deep with his clients to learn why they are passionate about what they do, and how they can best serve their clients. Art’s specialty of getting executives and business leaders to their next level by discovering and clarifying their why, tailoring their marketing message, and using a combination of traditional media, Internet marketing, and social media to reach and interact with their tribe. He is now a Business Synergy CoachTM and a founding partner of KickIt! Marketing. He helps the firm provide their clients a full suite of measurable market planning and implementation services. Contact Art at KickIt! Marketing (877.233.2997) or via email: art@KickItMarketing.com.
Eva Rosenberg, BA, EA, known as the Internet’s TaxMama®, publishes the popular TaxMama®.com website, cited by Consumer Reports magazine as one of the top tax advice sites, and LIFE Magazines Editors Pick in 2006. TaxMama®’s syndicated columns can be found at MarketWatch.com and Equifax.com . Eva Rosenberg is regularly featured in publications from The Wall Street Journal and U.S. News & World Report to Rolling Stone and Womens Day. TaxMama® is the author of the highly acclaimed Small Business Taxes Made Easy. TaxMama® is modest about her own SEO. See what happens when you search for “Eva Rosenberg” “tax podcasts” “free tax information” “irs exam” . You’re invited to join TaxMama®’s Family at www.TaxMama.com, where you can post your questions in the TaxQuips Forum, or at the live, monthly Tax Roundtables online.
Ivana S. Taylor
Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing advice and short cuts for CEOs with no marketing department. She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum. Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price. Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers and @StrategyStew
Steve is a Chartered Accountant and author of the book, Found Money – Simple Strategies to Uncover the Hidden Profit and Cash Flow in Your Business. Out of his experience working with hundreds of small business owners he has created dynamic consulting tools and systems that truly allow any small business owner to create the financial results they truly want from their business.
Steve’s book and consulting system have been endorsed such people as:
- Michael Gerber (The E-Myth), who offered to write the Foreword for the book when he said “out of the more than 70,000 small business owners I have helped, fewer than 1% of them do this.”
- Jay Conrad Levinson (Guerrilla Marketing)
- Michael Port (Book Yourself Solid, The Think Big Manifesto)
- Numerous small business owners from around the world
Steve regularly presents at seminars and speaks to groups of business owners to help them realize how and where their businesses make money. He also delivers an online coaching program modeled after the content of his current “Found Money” book. In addition, Steve writes a regular bi-weekly newspaper column called “The Business of Business” where he continues to bring fresh thinking, and surprising linkages about business and what it takes to be a profitable one.