Noel Gama directs Human Resources and MarCom for one of India’s largest line of pipe-manufacturing companies, based in India with facilities in the U.S. and Dubai. He’s honed his persuasive writing skills for getting the most-wanted response (MWR) from his most challenging customers — employees — and has applied these skills to his external customers as the company’s star copywriter.
Noel took the next logical step in his career — from being an HR and MarCom professional (writing for humans) to an SEO copywriter (writing for humans and search engines). Â He used his copywriting skills to persuade his company to sponsor his enrollment in the Success Works’ SEO Copywriting Certification training program. Â “Success Works’ program provided me with everything I was ‘searching’ for online, vis a vis SEO,” says Noel.
What got you interested in SEO copywriting?
The writing’s very clear on the web Â SEO copywriting is the future of all copywriting because the web is the future, and at the center of the web is SEO copywriting — where human-enticing conent and bot-baiting SEO compete for the Home turf (pun intended).
What SEO copywriting projects are you working on now?
I’ve started optimizing my company’s website using the course manual as a blueprint. Â However, because Â I’m a full-time HR and MarCom professional, I have been turning down online B2B SEO copywriting projects from potential clients. Â But now that I have an SEO copywriting certification and a logo from Success Works, I’ve started work on my own SEO copywriting website, which ranks #1 on Google: Effective Human Resources Writing.
I’ve also begun to apply the best practices I learned from the training program to the three, theme-based, content-rich websites I own, and have completed the outline of my e-book, “Organic Search Engine Optimization Secrets Every Brick-and-Mortar CEO Should Know.”
What do you find most rewarding about SEO copywriting?
I’ve been in HR for over a quarter of a century and in MarCom almost a decade. Out of all the campaigns I’ve launched in these two functions, in-house SEO campaigns were absolutely free, the returns were huge, and the results more measurable. Â Can anything be more rewarding than that?
Does your in-house SEO copywriting present unique challenges?
Yes. Â My industry is in the infrastructure sector (manufacturing, to be precise) where mechanical engineers rule and when it comes to the web, they seldom “get it.” Â On the other hand, I’ve had to interact with external SEO experts who work only for the search engines. Â Though I’ve worked with IT and external techies, it’s my SEO copywriting skills that make me unique and therefore, feted by both: Â my company and the SEO techies!
What have you found to be the most immediately applicable skills you learned from the SEO Copywriting Certification training program?
SEO editing — it’s the easiest and the first thing one can do with an existing website. But besides the up-to-date knowledge I gained and the best practices I learned, the certification is sure to give a huge boost to my credibility, especially when credibility is such a big factor on the internet, should I decide to go freelance on a part-time basis. Â The Success Works’ SEO Certification logo will enhance my own SEO copywriting website’s corporate look and feel, and the certificate is documentary evidence that my expertise is confirmed by a widely-recognized, third-party industry expert!
What are your other interests and passions?
I spend my leisure hours in my colonial villa in a 16th-century fort, in the company of my extended family and my dogs. Â I don my singer-songwriter hat and play with my collection of guitars and synths; at other times, I work on my web-base info-publishing business, “Noah’s Mark Publishing.” Â Occasionally, I add pages to the manuscript of a historical romance novel set in the Indo-Portuguese era.