SEO Copywriting Top 10: July 16 to 22, 2014

You freelance SEO copywriters won’t want to miss this one!
In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies!
You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so far.
AND …
Got an unfamiliar niche? Check out #8 for a content strategy that’s perfect for you!
There’s more copywriting greatness in there for ya, too, so enjoy!
1. Kristi Kellogg writes Google [...]

Creating Blockbuster Content: 7 Essential Tips for SEOs

More content no longer means more success in SEO. It just means too much content.
When it comes to content creation, we’re seeing a shift in quantity to real quality. The launch of Google’s original Panda algorithm, which targeted thin content, started this big focus shift, which continues to this day.
At SMX Advanced, Brent Csutoras, Social Media Strategist & Owner at Kairay Media, shared seven essential tips on how to create blockbuster content today. Here’s a recap.
1. Goals Define Your Definition [...]

SEO Copywriting Top 10: July 9 to 15, 2014

There are a couple posts about the psychology of conversion for you this week.
Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples.
Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of giving up your freelance writing career.
The anticipation must be killing you, so I’ll let you get to it!
1. Mike Murray writes The Great Content Checklist: [...]

9 (more) questions writers ask about SEO copywriting

Wondering if you’d be happy as an SEO copywriter?
In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you.
I originally wrote this post in 2012 and I’ve updated it to reflect other questions I answer every day. Enjoy!
I’m a print [...]

SEO Copywriting Top 10: July 2 to 8, 2014

There’s a whole lot about SEO in this week’s Top 10!
Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic.
But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re one of us! Oh, and there also really is more.)
Builtvisible gives you a candidate’s perspective on landing an SEO gig, and Arnie Kuenn interviews Danny Sullivan on [...]

Find Writing Opportunities the Unconventional Way

Whether you’re a freelance writer or looking to contribute articles across the web for visibility and links, it all starts with finding those writing opportunities in the first place. If you’re in charge of placing an article you write, then you probably know by now that it helps to find publications before you start writing. Even if you plan to write an article and then send it over with your pitch (depending on the situation), you still like to have [...]

SEO Copywriting Top 10: June 25 to July 1, 2014

Because it would be weird and unjust not to mention it, here’s a post on Google removing authorship photos from search. I don’t want to put one of these posts in the list, though, because that precious space is mostly for learning things. However, you should be aware of the change.
One cool thing to learn, now that Heather’s back from her month-long sojourn into the Grand Canyon, is to leave your comfort zone behind in order to grow. See how [...]

Climb out of your comfort zone!

I have an incredible fear of heights.
Bouldering makes every muscle I have tighten up with anxiety.
And I don’t do heat well. If it’s over 75 degrees, I feel like I’m melting.
So of course I spent 16 days rafting the Grand Canyon – the land of sheer drops, lots of bouldering and 105+ degree temperatures.
Why?
Because catapulting myself out of my comfort zone provides me incredible clarity.
Some backstory: About a year and a half ago, my husband won a river rafting permit for the Grand [...]

SEO Copywriting Top 10: June 18 to 24, 2014

We’ve got a couple killer Hummingbird posts for you this week, and, because I know you love tools (the helpful marketing kind, not the obnoxious person kind), I’m giving you two posts from KISSmetrics chock-full of growth-hacking and SEO tools.
Seriously, can we get enough posts about tools that make our lives easier?
You’ll also discover how to produce more content without outsourcing, and, for any of you too-free-spirited freelancers (c’mon, you know who you are!); discover how to create a freelance [...]

Freelance Copywriting Proposals: 10 Questions to Ask First & 4 Types to Write

Excerpt from The Copywriter’s Proposal Bundle
Do you ever sit down to write a freelance copywriting proposal only to realize that you don’t have enough – or the right – information from the client to submit the best proposal that you can?
It’s not their fault. If you agree to write one, it’s your responsibility to make sure you get what you need – whether through a questionnaire or a brief phone call – before you invest the time in writing a [...]