Tired of hearing “You’re too expensive?”

“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.”
Yeah, that’s always a fun email to receive first thing in the morning.
What’s your first reaction when you read something like this? Anger? Shock? Denial?
Or do you just shrug, shut down your computer and feel depressed the rest of the day?
Emails like this would grate on my psyche. I would put a lot of work into [...]

Clients ignore your advice? Here’s what to do

After I read my client’s email, I had to hold myself back from beating my head against my laptop.
“Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.”
AAAARRRRRGGGGHHHHH!
Whether you work in-house or freelance, you’ve probably had moments like this. You spent hours carefully crafting a strategy, web page or idea. You have reams of paperwork supporting your recommendations.
And then the client goes in another direction. What? If they [...]

Want to DIY Your SEO? Here’s Your Reality Check

I walked away from the conversation shaking my head.
“SEO services are too expensive. We can’t afford to hire someone.”
“I’m smart. I should be able to figure this SEO stuff out myself.”
“My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…”
Stop it. Just. Stop. It.
Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said some variation of the [...]

Need Marketing Clarity? Get Out Of Your Head

I just got off the phone with my accountant.
For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her.
Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. It may be about how to structure my finances. Or how to handle a tax situation. We even discuss new business ideas (which is what we talked about [...]

SEO writing: Are you making this dangerous mistake?

Once upon a time, there was a sad and lonely website.
Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world.
From a marketing standpoint, they were doing everything right.
Yet, their site wasn’t positioning for any important keyphrases. None. Zip.
This made the site owners quite unhappy, so they found a consultant to help.
The consultant noticed quite a few “old school” SEO errors:
–  There were very few keyphrases on the page
–  There were no keyphrase-rich [...]

Introduction to Keyword Mapping for Content Managers

Having a website means almost nothing if no one is able to find it. Content managers know this; it’s why SEO has become so critical and why keywords have taken precedence in terms of marketing strategies and content creation. However, understanding how they work and creating a process that utilizes them to their highest potential isn’t always as simple.
When keywords first arrived on the scene, a simple strategy took over: use certain search terms as frequently as possible to get [...]

5 Questions That Will Make the SEO Writing Process 5 Times Smoother

It doesn’t matter whether you’re new to writing online or you’re a vet who was writing back when keyword density was at the top of SEOs’ minds. There are few things more satisfying to a writer than successfully negotiating a new project with a new client. Agreeing on a price to produce new content lets you know that you’re a pro and people see you that way. But while it’s gratifying to see a proposal or pitch pay off, that [...]

SEO Copywriting Top 10: Aug. 20 to 26, 2014

This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1!
Bill Slawski’s got another killer entity-types post in #3, and for those of you not ready to tackle Bill’s technical level, Andy Franco takes us back to the SEO basics in post #7.
Oh, and remember how Google [...]

Are Your Online Sales Slipping? This Could Be Why …

It’s never easy to lose thousands of dollars every month to your competitors.
The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases.
Then, things started to slow. “It’s seasonal,” thought the CMO. “There’s nothing to worry about.”
Two years and many seasons later, business was down by 50%. The product quality hadn’t changed. In fact, nothing internally had changed.
And that was [...]

SEO Copywriting Top 10: Aug. 13 to 19, 2014

You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out!
There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy, and Barry Schwartz shares Google’s top milestones of the past year’s 890 search changes!
Also, don’t [...]