Daily SEO copywriting candy: February 25, 2009

dreamstime_4813285‘Sixty-eight percent of speech-watchers questioned in a CNN/Opinion Research Corp. survey said they had a very positive reaction, with 24 percent indicating that they had a somewhat positive response and 8 percent saying they had a negative reaction.” ~~ cnn.com

No matter what your thoughts and opinions on President Obama’s speech last night (and don’t get me wrong, we want to hear them!), the message was loud and clear: American’s are in a deep recession and Obama has plans in place to pull them out. An over-simplified statement on my part, yes, but true nonetheless. So let’s take a quick look at how the recession has been affecting the search world. And feel free to share your story, too, tell us how the recession is affecting your business.

  • comScore, Inc. has released a really interesting analysis showing the “changes in Americans’ searching behavior resulting from the economic downturn.” The stats don’t lie, check it out for yourself.
  • 3 Reasons SEO Copywriters Thrive During a Recession. Sounds great in theory, but are we really “thriving” as SEO copywriters? That’s a bit of a stretch, I’d say, but tell me what you think.
  • “Most people would agree that organic search marketing can form a solid foundation for future income,” says Duane Forrester, who sits on the Board of Directors with SEMPO. In this article, he also talks about how the recession will likely last well into 2010. So my question is this: when companies are planning their marketing budgets during a recession, how far into the future is too far?