Daily SEO copywriting candy: When weird marketing is good…and bad
Am I the only one who thinks that the latest Burger King ads are a little…well…disturbing? Subservient Chickens? Whopper Virgins?Â At the same time, a good campaign gains sales and mindshare – and sometimes the weirdest ideas have the most legs (after all, who doesn’t remember the “Where’s the Beef” ads of the 80′s?)
It’s one thing to create a unique and edgy SEO copywriting campaign that’s ripe for viral marketing goodness. It’s another to create a campaign that backfires, leaving you with a reputation management mess (and no sales.)Â Here are some top good and bad examples from today’s headlines:
- Remember the Motrin Moms snafu? Motrin wasn’t the only brand to get slammed in the search engines, Twitter and blogs – there have been many other companies who crossed the line from cute into insulting. Check out iMedia Connections list of the most offensive campaigns.
- 300,000 YouTube hits in just two weeks? Who knew that a mounted talking fish could gain such a following? Learn what made McDonald’s Filet-O-Fish advertising a (weird) viral sensation.
- The holy grail of wacky marketing is to not only attract new customers and build brand awareness – but also create a new profit center. No-one does this better than the folks at BlendTec, who created theÂ WillItBlend.com site. With over 100,000 YouTube subscribers, a huge increase in blender sales and a new profit center – advertising and DVD sales on the WillItBlend.com site – these guys have mastered monentizing the wacky and wonderful. Learn more from Tipping Point Labs.
Today’s SEO copywriting challenge: How can your company think out of the box and do something a little different?Â Maybe a new PPC campaign?Â Or you could test a Web page to see if a new tone and feel worked for you. Sometmes, going outside the norm can net some fantastic results.