http://www.seocopywriting.com/tips-and-strategy/dont-confuse-fluffy-marketease-with-good-seo-copywriting/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Mon, 20 May 2013 22:22:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.seocopywriting.com/tips-and-strategy/dont-confuse-fluffy-marketease-with-good-seo-copywriting/#comment-8656 Jon-Paul McTavy Tue, 12 May 2009 15:33:55 +0000 http://www.seocopywriting.com/copywriting/dont-confuse-fluffy-marketease-with-good-seo-copywriting/#comment-8656 Some copy is meant to be informative. Other copy is meant to be persuasive. The key is writing the right copy with the right tone and feel that the reader wants to read at that moment.I would agree that this kind of writing is “marketease” – or what I have called “fluffy copy.” Surf for five minutes, and you’ll see fluffy copy-filled sites everywhere.

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