How to turn blah headlines into eyeball-grabbing powerhouses
Direct response headline writing is tricky.
You know that you have to “grab the reader’s attention,” but that doesn’t help much when you’re facing headline-writing writer’s block and nothing is flowing. How can you work your SEO copywriting magic when you don’t even know how to begin?
We’ve all been there — you just need a little jump start. If you’re feeling stuck, here are some tried-and-true headline archetypes, compliments of the American Writers and Artists Institute.
Idea Starters: 52 Headline Archetypes to Get Your Creative Juices Flowing…From The Best of The Golden Thread
- How to (accomplishment) by (doing something unexpected)
- How to (accomplishment) in (time frame)
- How to turn (problem) into (benefit)
- How to get (goal) from (something common)
- How to improve your…
- How to start…
- How to have…
- How to make (someone/something) do (something great)
- (Problem) – how to fix it
- How to get free (product/program)
- How you can (action) in the next (time frame)
- How an uninformed (person/action) make a fortune in (business type)
- How an unexpected (event) changed my (situation)
- How I (accomplishment) in (time frame)
- How I (accomplishment) by (something unexpected)
- How I improved my (problem)
- (#) ways to (promise)
- (#) ways to avoid (problem)
- (#) steps to…
- (#) ways to…
- (#) ways to beat (problem)
- Get rid of your (problem) forever!
- Buy no (product type) ’til you’ve seen (product name or description)
- Read this and (promise/threat)
- Dare to be (promise)
- Read this or (threat)
- What makes…?
- Do you make these mistakes in…?
- Want to be (better condition)?
- (Problems) – Which do you want to overcome?
- (Personalized greeting), here are (#) (products) of interest to you. Which (#) do you want free?
- Are you ever (problem)?
- Tired/fed up with (problem)?
- Should you (something your prospect is thinking about doing)?
- Are you…?
- Are you ashamed of (problem)?
- Secrets of (some kind of expert)
- What never ever to (common chore/action)
- The truth about…
- What you should know about…
- The one sensible way to…
- What every (person) should know…
- The secret of…
- What it takes to…
- What everybody ought to know…about this (business type)
- Little known ways to (benefit)
- The wrong way and the right way to (do something directly related to your business)
- The secret of (accomplishment)
- The secret of…-Yours, if you qualify
- Your (something important to you) is in imminent danger
- When experts (failure/problem) – this what they do
This article appears courtesy of The Golden Thread, an e-letter from AWAI that delivers original, no-nonsense advice on how to build your freelance copywriting business. For a free subscription, visit http://www.awaionline.com/thegoldenthread