Comments on: No info=no sale. Why Berlitz’s site lost me as a customer http://www.seocopywriting.com/tips-and-strategy/no-infono-sale-why-berlitzs-site-lost-me-as-a-customer/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 23 May 2013 09:56:01 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Heather http://www.seocopywriting.com/tips-and-strategy/no-infono-sale-why-berlitzs-site-lost-me-as-a-customer/#comment-5439 Heather Mon, 12 Jan 2009 15:28:18 +0000 http://www.seocopywriting.com/?p=238#comment-5439 Diane,

Wow, a product description over 1,000 words that’s “converting like gangbusters?” That’s great! To your point, not every product would benefit from that much copy. At the same time, you’ve clearly shown that people appreciate “meaty,” informative product descriptions – and longer text really does convert.

Fantastic feedback. Thank you! :)

]]> By: Heather http://www.seocopywriting.com/tips-and-strategy/no-infono-sale-why-berlitzs-site-lost-me-as-a-customer/#comment-5438 Heather Mon, 12 Jan 2009 15:21:39 +0000 http://www.seocopywriting.com/?p=238#comment-5438 Jill!-

I love your point about “If your website can’t even provide the most basic info, why bother having one at all?” That’s so true. In the case of Berlitz, I wrote the blog post over a month ago…and I still haven’t called them for more information. If I was able to get my questions answered online (and even better – sign up online,) I’m sure they would have me as a paying customer by now.

As a side note, I’m heading back to Amsterdam soon. I wonder how you’d say, “Heather, will you please zip up your coat” in Dutch. ;)

(Jill and I spoke in Amsterdam together back in January 2001…and she could never understand how I could walk around in the freezing cold with my coat unzipped.) ;)

]]> By: Diane Aull http://www.seocopywriting.com/tips-and-strategy/no-infono-sale-why-berlitzs-site-lost-me-as-a-customer/#comment-5431 Diane Aull Sun, 11 Jan 2009 22:22:49 +0000 http://www.seocopywriting.com/?p=238#comment-5431 This is so true! I get terribly frustrated when I visit a company website but can’t find the information I’m looking for about their products or services.

So when I wrote the product descriptions for my employer’s website, I tried to include in the copy the kinds of information I thought our customers might want. As a result, our product descriptions range from around 800 to over 1,100 words each. And they convert like gangbusters!

I don’t know that I’d advise writing that much for *every* product (in our case, our stuff is fairly expensive and complex, so the product requires a more complete explanation), but definitely many sites could do a much better job than they do now of including relevant facts and figures.

Excellent article, Heather!

]]> By: Jill Whalen http://www.seocopywriting.com/tips-and-strategy/no-infono-sale-why-berlitzs-site-lost-me-as-a-customer/#comment-5430 Jill Whalen Sun, 11 Jan 2009 17:55:19 +0000 http://www.seocopywriting.com/?p=238#comment-5430 Yep, huge, big sigh!

Isn’t it amazing how so many companies still just don’t “get” online yet?

Most of us are looking for stuff online exactly because we don’t want to call anyone. We’re just looking for info. If your website can’t even provide the most basic info, why bother having one at all?

Good stuff, Heather, and good on you for going to learn Dutch! (Especially since when you’re in Amsterdam, they always seem to assume you are from around there and can already speak it!)

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