SEO copywriting in Vegas, baby – DMA ‘08
I can’t believe it’s that time of year already. Next week begins DMA ’08, held at the Las Vegas Convention Center. I leave on Sunday for three jam-packed days filled with sessions, meetings, and yet more sessions. Here’s the latest and greatest:
Wondering how to improve your SEO campaign? Check out the SuccessWorks Search Marketing Experience Labs. A panel of experts will review your site and give you the SEO lowdown on what’s great, what you can do better and what you need to change right now. I’m extremely honored that some of the best and the brightest industry thought-leaders are joining me on this fast-paced panel. You’ll meet:
Jeannette Kocsis – Harte-Hanks
Graeme McLaughlin – BCAA
Detlev Johnson — Search Return
Join us October 14th from 2-3pm and October 15th from 10-11am. If you join us on the 14th, you can help me celebrate my birthday. There may even be cake (and really, shouldn’t every conference session have cake?).
But seriously, the Search Marketing Experience panels are not to be missed. After all, it’s not every day that you can receive thousands of dollars of SEO advice for the cost of a conference pass. Just one tip could literally pay for the entire trip. Really.
If you want to drill down into SEO copywriting and content development, I’m co-presenting with Graeme McLaughlin on “Profiting through the Search Engine Sales Cycle“ on Monday, October 12th from 3-4:15. I’ll be discussing how to make money, see higher search rankings and streamline your spend with SEO copywriting — and Graeme will present his case study about how BCAA is leveraging content on their site. Graeme’s a great guy with an even better accent — it should be a rockin’ session.
See you in Vegas, baby.


Seems like a great conference. I’m on my way over (from South Africa) and I’ll hopefully get to go to a search conference like this when I’m over there.
Is there a list or some kind of a service listing all the conferences? I’m on my way to the South, Houston would be the largest city that I’ll visit.
Comment by Tertius — October 12, 2008 @ 2:04 am
Hello!
Search conferences (and conferences that have search marketing tracks) tend to happen during spring and fall…although you can usually find one any time of year. The main ones are:
The Direct Marketing Association (DMA)
http://www.the-dma.org
The DMA holds a number of conferences, with the largest ones being the annual conferences, and ACCM (targeted towards catalog marketers.)
Search Engine Strategies (SES)
http://www.searchenginestrategies.com
This is *the* search conference, originally started by Danny Sullivan. The big conferences happen in the US three times a year, usually in NYC, San Jose and Chicago. There are also international conferences.
Search Marketing Expo (SMX)
http://www.searchmarketingexpo.com
After Danny Sullivan left SES, he started his own conference series with Chris Sherman. SMX holds a number of US and international conferences.
There are usually smaller search marketing conferences going on all the time…Plus, you can often find specialized workshops that are usually held about once a quarter. I know that SuccessWorks will be running one in late January/early February 2009…
Thanks for your note!
Comment by Heather — October 12, 2008 @ 6:47 pm
Sounds like a great conference
Comment by SEO Midget — October 30, 2008 @ 11:14 am
Workshops are a great way to learn new things..no doubt!
Comment by Priyankeshu — November 5, 2008 @ 8:45 am