Comments on: Starbucks Coffee and their breakfast sandwich blunder

By: SEO Copywriting | Starbucks' latest marketing blunder: Value-meal pricing

SEO Copywriting | Starbucks' latest marketing blunder: Value-meal pricing — Fri, 06 Feb 2009 16:36:00 +0000

[...] bang my head against a wall when I hear about Starbucks’ marketing.Â There was the breakfast sandwich blunder. The incredibly horrible Gold Card blogging screw-up.Â And now, the concept of Starbucks [...]

By: Roger Hamilton

Roger Hamilton — Sun, 30 Nov 2008 12:48:17 +0000

That would make people think and figure out what it actually means. This would mean you are thinking about Starbucks for a pretty long time to come! It could also be like what you pointed out in the article.

By: Heather

Heather — Fri, 21 Nov 2008 00:40:19 +0000

Hehe, very interesting perspective…Good point!

At the end of the day, the questions to ask are:

1. Did the conversation that the three customers have positively enhance the brand experience? Was it neutral (as in “What a stupid ad – they could have done better, but it doesn’t change my opinion/behavior.) Or did it detract from it? And…

2. Did it make people want to try their breakfast sandwiches? Was the campaign successful?

Thanks for your comments!

By: Reinard

Reinard — Thu, 20 Nov 2008 22:43:45 +0000

Just a thought..

If the line had been gramatically correct in that ad, would it have “stopped three customers in their tracks”? Isn’t that exactly what you want people that see the ad to do? To have it stuck in their head and make it so impossible to ignore that they engage in conversation with perfect strangers about it, or even write a blog entry about it? Seems to me they got exactly what they wanted.

By: Heather

Heather — Thu, 06 Nov 2008 15:54:16 +0000

You do have to wonder…at $4 a latte (at least what I order,) it can be a dreadfully expensive habit…

By: Ed Charkow

Ed Charkow — Thu, 30 Oct 2008 01:17:19 +0000

And if the economy continues to go a little further south how many people will be saying, “I can save xxx a month by not going to starbucks”?

I’d actually expect them to start up a larger loyalty program soon if they are smart.