Comments on: Successful SEO copywriting tips for catalog marketers http://www.seocopywriting.com/tips-and-strategy/successful-seo-copywriting-tips-for-catalog-marketers/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 09 Feb 2012 18:23:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SEO Copywriting | How to find your content marketing focus http://www.seocopywriting.com/tips-and-strategy/successful-seo-copywriting-tips-for-catalog-marketers/#comment-31798 SEO Copywriting | How to find your content marketing focus Thu, 03 Jun 2010 15:07:45 +0000 http://www.seocopywriting.com/?p=1461#comment-31798 [...] You may have been caught in Google’s May Day algorithmic dance (for more about May Day, watch Matt Cutts’ video, read Vanessa Fox’s great post and Dave Davis’s perspective from “the other side.” One of the takeaways: Additional product content could provide a lifeline. If you’ve been relying on the “stock” manufacturer product description – and you haven’t enhanced your pages with reviews, additional value-added content and even video – now is the time. Brookstone is a great example of a company that’s doing it right – fantastic product descriptions, customer reviews and smartly optimized text. If you’ve craving more catalog marketer-focused information, check out the “10 stupid things catalog marketers do” and these “successful SEO copywriting tips” [...] [...] You may have been caught in Google’s May Day algorithmic dance (for more about May Day, watch Matt Cutts’ video, read Vanessa Fox’s great post and Dave Davis’s perspective from “the other side.” One of the takeaways: Additional product content could provide a lifeline. If you’ve been relying on the “stock” manufacturer product description – and you haven’t enhanced your pages with reviews, additional value-added content and even video – now is the time. Brookstone is a great example of a company that’s doing it right – fantastic product descriptions, customer reviews and smartly optimized text. If you’ve craving more catalog marketer-focused information, check out the “10 stupid things catalog marketers do” and these “successful SEO copywriting tips” [...]

]]> By: Heather http://www.seocopywriting.com/tips-and-strategy/successful-seo-copywriting-tips-for-catalog-marketers/#comment-9947 Heather Tue, 26 May 2009 19:08:10 +0000 http://www.seocopywriting.com/?p=1461#comment-9947 Brandon, Thanks so much for your comment (and for including the post to your "additional resources" section of your tutorial.) You made my day - thank you! Brandon,

Thanks so much for your comment (and for including the post to your “additional resources” section of your tutorial.) You made my day – thank you!

]]> By: Claire http://www.seocopywriting.com/tips-and-strategy/successful-seo-copywriting-tips-for-catalog-marketers/#comment-6747 Claire Thu, 16 Apr 2009 08:27:59 +0000 http://www.seocopywriting.com/?p=1461#comment-6747 As you say print prices are high, why not build an online shop and market each individual product to its best potential. The cost will probably be a lot less in comparison to print costs, and the benefits of online shopping nowadays are great. They are easy to run, update, and as each product will have a page of it's own, the copywriters can really go for it as far as Search Engine Optimisation goes. As you have said, people who are ready to buy search for the product number as they have already done the first stages of shopping or 'browsing' so the money is in the more focused name and product number, colour etc. As you say print prices are high, why not build an online shop and market each individual product to its best potential. The cost will probably be a lot less in comparison to print costs, and the benefits of online shopping nowadays are great. They are easy to run, update, and as each product will have a page of it’s own, the copywriters can really go for it as far as Search Engine Optimisation goes. As you have said, people who are ready to buy search for the product number as they have already done the first stages of shopping or ‘browsing’ so the money is in the more focused name and product number, colour etc.

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