Comments on: The #1 Deadliest SEO Copywriting Sin

By: Heather

Heather — Wed, 05 Jan 2011 23:50:49 +0000

LOL! I would also add that it’s bad, bad, bad, bad.

By: Joseph McCullough

Joseph McCullough — Wed, 05 Jan 2011 22:22:22 +0000

Man, keyword stuffing is sinful, full of sin, sin-ful, sin city.

By: China SEO In Singapore

China SEO In Singapore — Fri, 09 Oct 2009 10:41:54 +0000

Can we write for both i.e. for customers and search engines?

By: Heather

Heather — Tue, 06 Oct 2009 16:03:50 +0000

You’re right (and so is Jacob!) It does get easier to write for the search engines after you’ve done it awhile. Most people have problems when they first start out – but once they understand the flow and how to naturally incorporate keyphrases, they’re golden! Thanks for your post!

By: Brynn

Brynn — Tue, 06 Oct 2009 15:02:44 +0000

Jacob – great tip on how to write SEO content that is natural yet search engine effective. Write for the user first and then tweak for keyphrases after. I find that after a while of writing SEO content, inputting keywords during writing becomes easier, and the two steps can be combined.

By: Sumeet Chawla

Sumeet Chawla — Tue, 06 Oct 2009 13:09:02 +0000

I am newbie when it comes to SEO and copy writing and this article was really helpful to me..Though I never think about the keywords while writing content for my site but next time I write content, I will keep these points in mind… Thanks!
Keep up the good work!

By: Heather

Heather — Fri, 02 Oct 2009 15:07:19 +0000

Exactly! So many people think that “writing for search engines” is just about filling their page to the brim with keyphrases. Or, they go the opposite direction and don’t have enough copy on their pages (or don’t want keyphrases because they’re convinced that the copy sounds funny.) Good job for educating your clients! Not every SEO does that – and unfortunately, that hurts their clients.

FYI, if your clients need more writing help, we are relaunching our online SEO copywriting training on October 12. You can check out the details here:

http://www.seocopywriting.com/training/small-business-seo-training/

Thanks!

By: Jacob Stoops

Jacob Stoops — Fri, 02 Oct 2009 14:03:57 +0000

As an SEO, copywriting presents an often funny conundrum. Most sites that land on my desk are usually one of two polar opposites: sites that have little or no relevant content, or sites that are just stuffed to the brim with target keywords. Either way it’s annoying!

I try to educate my clients on the best ways to write ad copy – by first writing it for the user, then going back and reviewing how the content looks for search engines – then making the necessary tweaks to ensure a good balance (and no force feeding).

I think this is along the lines of what you’re saying…