Very informative and useful article. Thank you for the tips. Their are a couple great how-to pages on using Facebook as you suggested that expand on its use and recommend a couple applications that may help bloggers, artists and musicians in particular. You might like to check them out; the links:

http://www.squidoo.com/Facebook-bloggers
http://www.squidoo.com/Facebook-Optimization

Woolworths…oh, I had forgotten about Woolworths (which perfectly proves your point!). You are so right – at some point, something has to change – and sitting tight won’t work.

It’s like a marriage where one person knows something is wrong – but she refuses to get counseling, and figures that time will eventually heal all wounds. Maybe that approach will work. But more often than not, change has to occur to get things back on track. And if someone isn’t willing to change…well….the marriage (or in this case, the business) may not continue…

Thanks for your comment!