Comments on: What Stephen King taught me about online copywriting

By: Sarah

Sarah — Fri, 14 May 2010 13:34:17 +0000

Heather, great post. Stephen King is so commercially successful because he wrote for his readers. And he does the work for you so you don’t have to. He makes the ride effortless – and titillating – so you can just sit back (if you dare) and enjoy the book.

Just like a good copywriter writes for the prospects and does the work for them so they have an easy and enjoyable time on the website. I love the way you break it down with some strategic questions. Thanks

By: Heather

Heather — Thu, 12 Mar 2009 21:52:02 +0000

That’s so cool – I’m glad you enjoy it! Yay!

By: Stephanie

Stephanie — Thu, 12 Mar 2009 20:21:55 +0000

I just wanted to say that I love this site

By: Heather

Heather — Tue, 18 Nov 2008 19:40:22 +0000

Thank you! You just made me dig out my dog-eared copy of “On Writing” – I had forgotten how much I love that book. Yes, King does get underestimated (although you can’t argue with his commercial success!). And sure, some of his stories are a bit formula. But at the same time, that tone and feel mastery is always there.

It *is* good copy!

By: brianlburns

brianlburns — Tue, 18 Nov 2008 18:21:36 +0000

I always think King gets underestimated as a writer; I’m a big fan, and “On Writing” remains my favorite how-to book anywhere. Really, what makes it great is exactly what you talk about here – not especially being spooky, but having a mastery of his message (no matter what he’s talking about). It’s personal, to the point, and right-on, more often than not.

It’s good copy.