Thanks so much for your post!

If you’re a good writer, learning the art and science of SEO copywriting isn’t overly daunting. Once you learn the ins and outs, you can figure out what keywords *would* work for you (and for which you could position.)

For instance, some folks are just interested in local clients – so including a city/state modifier can help you position better (SEO copywriter in Portland, OR.)

Or, you may focus on a certain vertical – such as high tech (high tech SEO copywriting.)

Or, you may offer services that other copywriters don’t offer – and those unique service pages could position well.

Plus, anytime you create a blog post, article or new page, you’re using additional words that people type into a search box to find what you offer – so that could drive additional traffic

I’ve always said that the best SEO’s are also savvy copywriters. I understand how it can seem scary to learn at first…but it’s something you can master.

And of course, you may want to consider the SEO Copywriting Certificate program as a way to learn the ropes and hone your skills:

http://www.seocopywriting.com/training/seo-copywriting-certificate-program/

Thanks so much! Have a great day!
Heather

Problem is ranking on Google is just so important. I am considering setting up my own copywriting services website but am very disheartened by the thought of trying to rank for my keywords so that people can find me.

No matter how good the sales person is they cannot sell squat if the customers can’t find the store.

Thanks for sharing your thoughts. You’re right that it’s hard to write unique copy about 50 pencil holders or 10 almost-the-same widgets. However, I’m not sure if I’d start focusing on keywords more on these pages as much as make them as interesting as possible (not always easy!).

Informational pages (which I think you mean by “less converting pages” are usually easy to write with keywords in mind – you usually have more room to move (like a 300 word article rather than a 75-word product description.)