Comments on: Does your SEO copywriting sound like a bad date?

By: Victoria Blount

Victoria Blount — Thu, 29 Jul 2010 09:16:02 +0000

What a fun analysis of content and how we approach websites. It nice to read a lighthearted approach to a subject which can be consumed with ensuring you have the right keywords a certain number of times embedded in the copy. I found the most interesting point to be about “focusing your content on the customers needs, instead of about promoting the company constantly.”

By: Heather

Heather — Wed, 02 Jun 2010 16:02:57 +0000

Beautifully said -thanks!

By: Rahman Mehraby

Rahman Mehraby — Wed, 02 Jun 2010 05:47:18 +0000

A good copywriting makes you fall in love with it by itself, just like a good date! You don’t have to look at it from head to toe to convince yourself to like it as it attracts you by what it is.

By: Heather

Heather — Tue, 01 Jun 2010 14:59:56 +0000

LOL – it’s funny when we can compare bad dates to bad SEO copywriting…but it’s so easy to do!

“Quit talking about how hot you are” seems to be the #1 thing I see – so many companies talk about how they’re the biggest, best and most popular. What’s sad is that they can get this point across much better if they focus on their customers rather than focusing on themselves…

Thanks for your comment!

By: Fabio

Fabio — Tue, 01 Jun 2010 13:55:22 +0000

I’ve been on enough bad dates and seen enough bad SEO copywriting to know that this is an accurate article!

I especially like the ‘Quit Talking About How Hot You Are’ part, as we see so many examples of businesses telling us they are the best, without actually backing this up with action.

By: Nika

Nika — Wed, 12 May 2010 18:07:52 +0000

!!! Donâ€™t be a bore !!!
it’s the main rule! It’s simply!

By: Heather

Heather — Fri, 07 May 2010 14:46:29 +0000

Exactly – and those differences can be subtle. Assuming that your prospects like (or want) something – and not being SURE – can backfire.

Thanks for your comment!

By: Eon Softtech

Eon Softtech — Fri, 07 May 2010 14:17:33 +0000

You analogy was just perfect and what you say about not repeating yourself is true.

By: Luci

Luci — Fri, 07 May 2010 08:00:25 +0000

Love the analogy, and the whole post. It’s all so true, especially the target audience area I think, like Dunkin Doughnuts vs. Starbucks there can be a big difference between what you can assume people want, and what they actually like..

By: Scott Salwolke

Scott Salwolke — Fri, 07 May 2010 01:14:19 +0000

Love how you’ve personalized the whole copywriting experience and how you equate it to a dating experience. It’s not just that its clever, but that it really is how your site can come across to a prospect. Its all about building a relationship.