2012′s top 10 SEO expert interviews
For us, 2012 was a year enriched with conversations with some of the best and the brightest in the SEO and search industry. From Jonathan Allen of Search Engine Watch to Jill Whalen of High Rankings Advisor, Eric Enge of Stone Temple Consulting to Dana Lookadoo of Yo! Yo! SEO, our guests generously shared their stories, perspectives, and insights with us.
So here they are (in no particular order): our top 10 interviews with a line-up of illustrious SEO visionaries, experts, thought leaders, luminaries…and really great folks!
Can you feel it? Conductor’s Nathan Safran did when his research, in partnership with Search Engine Watch’s Jonathan Allen, predicted that “2013 will be the year of the SEO.” Why? You’ll have to find out for yourself! Nathan also has some truly interesting things to say about Google’s Panda and Penguin updates, and the SEO and search industry as a whole.
And speaking of Jonathan Allen…the head honcho of Search Engine Watch shares the story – in intimate detail – of his path to his current role in part 1 of our 2-part interview. Did you know he began as a student of literature and philosophy? Learn more about Jonathan’s intriguing journey into the center of the SEO and search industry in this first installment! (Includes his break-through video, 50 SEOs, 1 Question).
An in-depth interview unto itself, in part 2 Jonathan shares his unique take on Google’s search, social, and clean-up initiatives (i.e., Search Plus Your World, Google+, and Panda/Penguin). He also describes where he sees the search industry going with his provocative, self-described “search manifesto.”
One of the first women pioneers of SEO (she discovered SEO before it was SEO), Jill Whalen of High Rankings shares her trail-blazing venture into the industry. Starting with her analytical curiosity dating “waaaaay back to the early 1990’s”, Jill was instrumental in forging the SEO and search industry – along with her reputation as a leading industry thought leader and practitioner. She also shares her insights into the primary factors influencing SEO, the importance (and rarity) of truly good copywriting, as well as the impacts of Google’s data encryption, over-optimization penalty, and Search Plus push on the SEO profession and search industry.
Renowned SEO veteran Eric Enge of Stone Temple Consulting is recognized not only for his expertise, but also his skillful interviews with the likes of Matt Cutts and Danny Sullivan. Eric credits his interviewing technique for allowing him to predict both the Panda and Penguin updates. Besides generously sharing his insights into how he sees the SEO and search industry evolving in the near future, Eric indulges us with a prediction for a huge update that should happen any day now…hmmmmm…
Among the “second wave” of women who followed in the footsteps of the original SEO pioneers, Jennifer Evans Cario of SugarSpun Marketing shares her self-taught foray into SEO and internet marketing. She also shares her passion and childhood inspiration for championing small business, as well as her reasons for migrating from SEO and search to blogging and social media marketing. Along with her personal sharing, Jennifer addresses the intersection of search and social with her “Pinocchio Effect” theory, and talks about the thought processes behind her (then upcoming) book, Pinterest Marketing: An Hour a Day.
The widely recognized co-author of Content Rules, C.C. Chapman had relatively humble beginnings as yet another corporate employee. In his interview, Chapman shares a “high-level view” of his path to becoming a writer, speaker, and consultant, and why he loves Google’s Search Plus. He also speaks to the role of SEO in content marketing, emphasizes the importance of “doing the unexpected” with your content, and discusses why indeed content is king.
Think link building, and you think Debra Mastaler. Like Jill Whalen, Debra is one of the first wave of SEO women who helped build the industry. Here she shares her story of her SEO beginnings – honing her link-building skills working for Whalen – and her holistic marketing approach to her profession (in fact, she refers to link building as link marketing). Find out what Debra has to say about the changing (pre-Penguin) link landscape, Google’s preference for big brands, and the plethora of link-building opportunities that social media and blogging have brought.
The talented journalist and Executive News Editor of Search Engine Land and sister site Marketing Land, Matt McGee also finds time to write his own daily blog, Small Business Search Engine Marketing. In this interview, Matt traces his rise through the SEO ranks, discusses why he chooses to focus on small business SEM, as well as what small business owners need to focus on in light of the Panda and Penguin updates.
In our interview with another force emerging from the “second wave” of women in SEO, Dana Lookadoo shares her path to her profession. She also talks about her re-branding to incorporate word-of-mouth marketing and social media sharing with Yo! Yo! SEO (hence SEO+). So if you were ever wondering how Dana arrived at that name, you’ll find out here! You’ll also find out about her passion for educating clients, her thoughts about the state of the SEO industry, and her words of advice for the new SEO copywriter.
Interviews and corresponding posts by Laura Crest, Blog Editor
photo thanks to woodleywonderworks
Would you like to pursue a career in SEO copywriting? Start with checking into the SEO Copywriting Certification training program to learn the latest industry tools, techniques, and best practices!